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360° of Strategic Business CommunicationLaajuus (5 cr)

Code: MBA22DBM09

Credits

5 op

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Qualifications

No prerequisites

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

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Enrollment

15.06.2024 - 08.09.2024

Timing

01.09.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business

Teaching languages
  • English
Degree programmes
  • Degree Programme in Digital Business and Management
Teachers
  • Henrik Virtanen
Groups
  • DBM24H-V
    Digital Business and Management, 2024, full-time
  • DBM23HP-V
    Digital Business and Management, part-time studies, 2023

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites

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Enrollment

15.06.2023 - 10.09.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business

Teaching languages
  • English
Degree programmes
  • Degree Programme in Digital Business and Management
Teachers
  • Henrik Virtanen
Groups
  • DBM23HF-V
    Digital Business and Management, full-time studies, 2023
  • DBM22HP-V
    Digital Business and Management, part-time studies, 2022
  • DBM22HF-V
    Digital Business and Management, full-time studies, 2022

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites