Exploring the World of Digital Marketing CommunicationLaajuus (5 cr)
Code: MBA22DBM10
Credits
5 op
Objective
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Content
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Qualifications
No prerequisites
Assessment criteria, satisfactory (1)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Assessment criteria, good (3)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Assessment criteria, excellent (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Assessment criteria, approved/failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Enrollment
15.06.2024 - 08.09.2024
Timing
01.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- English
Degree programmes
- Degree Programme in Digital Business and Management
Teachers
- Rosmeriany Nahan-Suomela
- Roman Filenko
- Emmanuel Ndzibah
Teacher in charge
Rosmeriany Nahan-Suomela
Groups
-
DBM24H-VDigital Business and Management, 2024, full-time
-
DBM23HP-VDigital Business and Management, part-time studies, 2023
Objective
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Content
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Assessment criteria, good (3)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Assessment criteria, excellent (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Assessment criteria, approved/failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Qualifications
No prerequisites
Enrollment
15.06.2023 - 10.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- English
Degree programmes
- Degree Programme in Digital Business and Management
Teachers
- Henrik Virtanen
Groups
-
DBM23HF-VDigital Business and Management, full-time studies, 2023
-
DBM22HP-VDigital Business and Management, part-time studies, 2022
-
DBM22HF-VDigital Business and Management, full-time studies, 2022
Objective
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Content
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Assessment criteria, good (3)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Assessment criteria, excellent (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Assessment criteria, approved/failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Qualifications
No prerequisites