External and Stakeholder Focused CommunicationLaajuus (5 cr)
Code: KL25KL03
Credits
5 op
Objective
Students
• Have knowledge of how strategic communication is planned and implemented.
• Can apply principles of strategic external communication within different types of organizations, including companies, non-profit organizations, and public institutions.
• Can conduct analyses to identify and understand stakeholders' impact and interests.
• Know how to lead and coordinate efforts to manage communication and relationships with different stakeholders.
Content
• Strategic communication from a theoretical and practical perspective
• Communication analytics
• Stakeholder analyses
• Practical work with external communication and influence
Qualifications
No prerequisite
Enrollment
01.12.2025 - 12.01.2026
Timing
13.01.2026 - 12.03.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Teaching languages
- Svenska
Groups
-
KL25H-ÅKommunikationsledning, 2025
Objective
Students
• Have knowledge of how strategic communication is planned and implemented.
• Can apply principles of strategic external communication within different types of organizations, including companies, non-profit organizations, and public institutions.
• Can conduct analyses to identify and understand stakeholders' impact and interests.
• Know how to lead and coordinate efforts to manage communication and relationships with different stakeholders.
Content
• Strategic communication from a theoretical and practical perspective
• Communication analytics
• Stakeholder analyses
• Practical work with external communication and influence
Evaluation scale
H-5
Qualifications
No prerequisite