Media Relations and PRLaajuus (5 cr)
Code: KL25KL04
Credits
5 op
Objective
The student
• Develops analytical skills to understand media development.
• Knows what mechanisms and methods can be used to influence public opinion.
• Understands digitisation and mediatisation and how cultural, political and economic conditions affect media and communication.
• Has knowledge in the development, planning and management of digital marketing.
• Has knowledge of how to review and produce texts in different contexts and for different purposes such as: press releases, communication plans, web texts and texts for social media.
Content
• Insight into the media field and work with the media
• Methods for influencing stakeholders and using media as support
• Digital marketing to support media relations and influence
• Work with press releases and content production
• PR as part of communication work
Qualifications
No prerequisite
Enrollment
01.12.2025 - 04.03.2026
Timing
05.03.2026 - 23.04.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Teaching languages
- Svenska
Groups
-
KL25H-ÅKommunikationsledning, 2025
Objective
The student
• Develops analytical skills to understand media development.
• Knows what mechanisms and methods can be used to influence public opinion.
• Understands digitisation and mediatisation and how cultural, political and economic conditions affect media and communication.
• Has knowledge in the development, planning and management of digital marketing.
• Has knowledge of how to review and produce texts in different contexts and for different purposes such as: press releases, communication plans, web texts and texts for social media.
Content
• Insight into the media field and work with the media
• Methods for influencing stakeholders and using media as support
• Digital marketing to support media relations and influence
• Work with press releases and content production
• PR as part of communication work
Evaluation scale
H-5
Qualifications
No prerequisite