Study Guide

Objective

The student
• Gains an understanding of rhetorical theories and storytelling and can describe and critically analyze different rhetorical theories and storytelling techniques and their application in different contexts.
• Can carry out target group analyses to adapt their rhetoric to different audience groups.
• Can carry out rhetorical analyses of speech, texts and other forms of communication and use storytelling to reinforce the message.
• Has the ability to prepare and deliver persuasive speeches and presentations that include effective storytelling elements.
• Is familiar with the possibilities of storydoing
• Understands and is able to apply principles of social responsibility and sustainability, rhetorical and storytelling strategies.

Content

• Rhetoric as a concept, in theory and in practice
• Storytelling as a tool in communication
• Rhetorical analyses
• Rhetoric and storytelling in presentations and other communication
• Storydoing as a tool to reinforce the message and engage the target groups

Qualifications

No prerequisite