Study Guide

Objective

Students
• Have an understanding of visual theories and describe and critically analyze different theories of visual design and their application in different communication contexts.
• Can carry out visual analyses of images, graphic arts and other visual elements in communication.
• Have the ability to critically evaluate visual strategies and techniques used in different types of communication.
• Can link images, colors, graphics and moving content to the communication strategy and implement it in the communication work
• Know IPR (intellectual property rights) and material rights.

Content

• Theory behind messages in images, colors, graphics and moving content
• Analysis of images, colors, graphics and moving content
• Implementation of visual and moving elements in communication work
• Introduction to intellectual property rights

Qualifications

No prerequisite