Study Guide

Objective

After completing the course, the student is able to:

- analyse changing situations and utilise design thinking for the challenges of society

- implement service design as a strategic tool for sustainable change processes in businesses and society

- work in an initiative and proactive way for the change

-involve organisations to adopt sustainable practices

Content

- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner

Location and time

NB! There is a change concerning the course start: the course starts on 30.9.2022
Submission of final assignment 11.12.2022

Campus Åbo, Henrikinkatu 7

Materials

Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic Decision Making. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn 2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423

Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde

Kerestegian, S. 2019. Life-centred Design.
https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf

Lucidchart. 2021. Top Frameworks for Strategic Planning. https://www.lucidchart.com/blog/strategic-planning-frameworks

Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design

Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Future of Inclusivity.
https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3

Salmela, K. 2020. Strateginen palvelumuotoilu - kohti vaikuttavampaa palvelukehitystä. Laurea UAS. Master’s thesis.
https://www.theseus.fi/bitstream/handle/10024/353899/Salmela_Kim.pdf?sequence=2

Stroh, P. J. 2014. Business strategy: Plan, execute, win! https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191

Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo

Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policy analysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566

Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals

Wataya, H. 2020. Designing for Change through Life Centered Approach.
https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560

2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030

Additional links to tools will be published on the learning platform.

Teaching methods

Lectures and group work.
Strategic service design project work for a commissioner.
Presentations.
Self and peer feedback.

Employer connections

During the course a strategic service design project for a commissioner will be completed as a group work.

Exam schedules

Final assignment (Process portfolio and video/oral presentation) by 11.12.2022.

Overdue assignments shall be returned by 31.1.2023 or 31.3.2023.

Completion alternatives

According to the principles for credit transfer.

Student workload

Workload approximately 135 h:
- Contact sessions ca 16 h
- Distance studies ca 119 h

Pre-assignment 4 h
Research and service design project 80 h
Report, and video/oral presentation for the commissioner 35 h

Content scheduling

Contact sessions (NB! There is a change concerning the first contact day:)

Friday 30.9.2022 at 13.00-16.15
Saturday 15.10.2022 at 13.00-16.15
Friday 25.11.2022 at 8.30-12.00
Saturday 26.11.2022 at 8.30-12.00

Further information

The course and the project are a continuation of the previous course Service Design and Future Challenges, with the same commissioner.

The purpose of the study project is to develop strategies and services for the commissioner.
You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts, and finally design a roadmap for cooperation and engagement of stakeholders concerning the strategy.

Lecturers:

Päivi Katajamäki: paivi.katajamaki@turkuamk.fi
Elina Vartama: elina.vartama@novia.fi

Evaluation scale

H-5

Assessment methods and criteria

Objects and methods of assessment:
• All the assignments returned in time.
• Active participation and interaction in the group work
• Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.

Assessment criteria of project work:
• Analytical approach
• Usage of appropriate methods and tools for research and development
• Contents of service concepts and strategy
• Informativeness of documentation
• Lecturers’, self and peer evaluation

Scale 1 – 5

Assessment criteria, fail (0)

- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria, satisfactory (1-2)

Sufficient 1

Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.

Satisfactory 2

Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.

Assessment criteria, good (3-4)

Good 3

Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Active participation.

Very Good 4

General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation.

Assessment criteria, excellent (5)

Excellent 5

Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation

Qualifications

Competense objectives for Service Design Thinking course (5 ects) and Service Design Methods and Tools course (5 cts) and Service Design and Future Challenges course ( ects) or corresponding competences obtained.