Studieguide

Lärandemål

The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.

Innehåll

What you’ll know after the completion of this course. After the course the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Tid och plats

This course is delivered 100 % online. May 3 - June 12 2021

Studiematerial och rekommenderad litteratur

Assigned Readings.
Required
- (MDW) Stokes, R (2018) eMarketing: The Essential Guide to Marketing in a Digital
World. 6th Edition. BC Campus. Available Online:
https://open.umn.edu/opentextbooks/textbooks/emarketing-the-essential-guide-tomarketing-
in-a-digital-world

- (OM) Stokes, R. & Academy, S. (2012) eMarketing - The Essential Guide to Online
Marketing. BS Campus. Available online

In addition to the required readings, each week you will be assigned relevant readings from
the online social media certification course as well as both relevant industry and academic
publications. Examples of publications that we will read articles from are listed below. Those
will be posted in each of the weekly tabs in Moodle.

Undervisningsmetoder

The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.

What you’ll know after the completion of this course. After the course the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Vitsordsskala

H-5

Underkänd (0)

0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participating in the online lessons, satisfactory returned tasks and presentation tasks.

Bedömningskriterier, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.

Bedömningskriterier, berömliga (5)

Excellent (5)
Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.