Study Guide

Objective

The goal is, that students
▪ get an overall picture of the retail industry and its tasks
▪ can define the store's target groups
▪ know the competitive means of retail

Content

1.1. The Trade Sector in Finland
▪ Retail Chains
▪ The Trade Sector as a employer and taxpayer
1.2. Store customers
▪ Changes in consumer spending
▪ The store's customer segments and selection criteria
1.3. The store's role in the supply chain
▪ From producer to shelf
▪ Social responsibility at different stages of the logistics chain
1.4. K-merchant entrepreneur
▪ Different shopkeepers
1.5. The store's competitive means
▪ Customer service as a means of competition

Evaluation scale

H-5

Qualifications

The course can be taken after the first year of study.