Academic year 2020 - 2021

•   360° OF STRATEGIC BUSINESS COMMUNICATION VAL21001-3001 11.01.2021-05.04.2021  5 credits +-
  Competence objectives of the study unit

  The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
  Learning goals:
  After the course the students will have an understanding of:
  - Corporate internal communication
  - Corporate external communication
  - Integrated marketing communication
  - Communication tools used in integrated marketing communication (IMC)

  Prerequisites

  Bachelor degree

  Content of the study unit

  STUDY CONTENT
  After the course the students will have an understanding of:
  Corporate internal communication
  Corporate external communication
  Integrated marketing communication
  Communication tools used in integrated marketing
  communication

  ---

  Person(s) in charge

  Rosmeriany Nahan-Suomela

  Mode of delivery

  Face-to-face

  Learning methods

  The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
  Learning goals:
  After the course the students will have an understanding of:
  - Corporate internal communication
  - Corporate external communication
  - Integrated marketing communication
  - Communication tools used in integrated marketing communication (IMC)
  
  Mode of delivery:
  Kick off Lecture ( Video conference)
  
  Lectures online:
  Each week you will find lecture videos posted in Moodle introducing you to the key topics and
  concepts covered that week.
  
  Discussions:
  These are designed to supplement the written theoretical material and help students apply the
  knowledge, skills, and concepts learned.

  Teaching language

  English

  Timing

  11.01.2021 - 05.04.2021

  Enrollment date range

  01.01.2021 - 04.01.2021

  • 5 credits

  Teachers and responsibilities

  Rosmeriany Nahan-Suomela, Sonja Bickford

  Responsible unit

  Faculty of Business

  Degree Programme(s)

  Degree Programme in Digital Business and Management

  Assessment scale

  H-5

•   Digital Project Management in Practice VAL21008-3001 07.06.2021-22.08.2021  5 credits +-
  Person(s) in charge

  Rosmeriany Nahan-Suomela

  Mode of delivery

  Face-to-face

  Learning material

  Assigned Readings.
  Required
  - (PM) Watt, A (2014) Project Management. 2nd Edition. BCcampus. Victoria, B.C.: Ebook ISBN 978-1-77420-013-1. Available Online: https://opentextbc.ca/projectmanagement/
  
  In addition to the book, each week you will be assigned relevant readings from both industry and academic publications. Those additional readings and supplemental materials will be posted in each of the weekly tabs in Moodle. Examples of recommended readings are:
  
  Recommended
  - Project Management Fundamentals: Key Concepts and Methodology, 2nd Edition. Haugan, Gregory T. ISBN-10 : 1567262813 / ISBN-13 : 978-1567262810
  - Radujković, M., & Sjekavica, M. (2017). Project management success factors. Procedia engineering, 196, 607-615.
  - Tesfaye, E., Lemma, T., Berhan, E., & Beshah, B. (2017). Key project planning processes affecting project success. International Journal for Quality Research, 11(1).
  - Pellerin, R., & Perrier, N. (2019). A review of methods, techniques and tools for project planning and control. International Journal of Production Research, 57(7), 2160-2178.
  - Marion, T. J., & Fixson, S. K. (2021). The Transformation of the Innovation Process: How Digital Tools are Changing Work, Collaboration, and Organizations in New Product Development. Journal of Product Innovation Management, 38(1), 192-215.

  Learning methods

  This is a master’s level course in Digital Business Management at Novia UAS. It is a 5 cr course (aka Digital Project Management in Practice) offered over 6 weeks with a summer break in July.
  A project is a “temporary endeavor undertaken to create a unique product, service, or result.” As such, a project require a unique approach to its management and administration. This course examines the process of applied project management using defined project management disciplines as a means to understanding the day-to-day operational issues faced by those managing projects. Project management is a cross-disciplinary field with applications in profit, non-profit organizations, governmental institutions, and all manners of industries and businesses.
  
  This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions and due dates can be found in Moodle.
  
  What you’ll know after the completion of this course. Upon completion of this course, students will be able to:
  1. Define the characteristics and structure of a project
  2. Identify the common roles and responsibilities of project managers across multiple disciplines
  4. Understand current project management tools & techniques
  5. Explain the process of establishing metrics and performance benchmarks
  6. Describe and analyze risks associated with projects
  7. Develop an evaluation and assessment of a complex project
  8. Apply knowledge of project management in your industry and/or organization

  Objects, timing and methods of assessment

  0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment
  
  Sufficient (1) and Satisfactory (2)
  Participating in the online lessons, satisfactory returned tasks and presentation tasks.
  
  Good (3) and Very good (4)
  Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.
  
  Excellent (5)
  Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.

  Teaching language

  English

  Timing

  07.06.2021 - 22.08.2021

  Enrollment date range

  24.03.2021 - 05.04.2021

  • 5 credits

  Teachers and responsibilities

  Sonja Bickford, Rosmeriany Nahan-Suomela

  Degree Programme(s)

  Degree Programme in Digital Business and Management

  Assessment scale

  H-5

  Assessment criteria

  0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment

  Assessment criteria – satisfactory (1-2)

  Sufficient (1) and Satisfactory (2)
  Participating in the online lessons, satisfactory returned tasks and presentation tasks.

  Assessment criteria – good (3-4)

  Good (3) and Very good (4)
  Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.

  Assessment criteria – excellent (5)

  Excellent (5)
  Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.

•   Exploring the World of Digital Marketing Communication VAL21007-3001 03.05.2021-13.06.2021  5 credits +-
  Competence objectives of the study unit

  The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
  communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.

  Content of the study unit

  What you’ll know after the completion of this course. After the course the students will have an understanding of:
  - Digital marketing channels
  - How and why to use digital marketing for different goals in media strategy
  - The latest digital ad technologies
  - How to develop, evaluate, and execute a digital marketing plan and strategy

  ---

  Person(s) in charge

  Rosmeriany Nahan-Suomela

  Mode of delivery

  Face-to-face

  Learning material

  Assigned Readings.
  Required
  - (MDW) Stokes, R (2018) eMarketing: The Essential Guide to Marketing in a Digital
  World. 6th Edition. BC Campus. Available Online:
  https://open.umn.edu/opentextbooks/textbooks/emarketing-the-essential-guide-tomarketing-
  in-a-digital-world
  
  - (OM) Stokes, R. & Academy, S. (2012) eMarketing - The Essential Guide to Online
  Marketing. BS Campus. Available online
  
  In addition to the required readings, each week you will be assigned relevant readings from
  the online social media certification course as well as both relevant industry and academic
  publications. Examples of publications that we will read articles from are listed below. Those
  will be posted in each of the weekly tabs in Moodle.

  Learning methods

  The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
  communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.
  
  What you’ll know after the completion of this course. After the course the students will have an understanding of:
  - Digital marketing channels
  - How and why to use digital marketing for different goals in media strategy
  - The latest digital ad technologies
  - How to develop, evaluate, and execute a digital marketing plan and strategy

  Objects, timing and methods of assessment

  0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment
  
  Sufficient (1) and Satisfactory (2)
  Participating in the online lessons, satisfactory returned tasks and presentation tasks.
  
  Good (3) and Very good (4)
  Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.
  
  Excellent (5)
  Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.

  Teaching language

  English

  Timing

  03.05.2021 - 13.06.2021

  Enrollment date range

  24.03.2021 - 24.03.2021

  • 5 credits

  Teachers and responsibilities

  Sonja Bickford

  Degree Programme(s)

  Degree Programme in Digital Business and Management

  Assessment scale

  H-5

  Assessment criteria

  0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment

  Assessment criteria – satisfactory (1-2)

  Sufficient (1) and Satisfactory (2)
  Participating in the online lessons, satisfactory returned tasks and presentation tasks.

  Assessment criteria – good (3-4)

  Good (3) and Very good (4)
  Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.

  Assessment criteria – excellent (5)

  Excellent (5)
  Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.

Academic year 2021 - 2022

There is no implementations attached to this degree programme.