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Cross Cultural Marketing (5 cr)

Code: FEJ21MP01-3001

General information


Enrollment

01.12.2022 - 05.03.2023

Timing

06.03.2023 - 30.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business

Teaching languages

  • English

Degree programmes

  • Degree Programme in Business Administration

Teachers

  • Henrik Virtanen

Teacher in charge

Rosmeriany Nahan-Suomela

Scheduling groups

  • FEK21-J-MF (Size: 0. Open UAS: 0.)

Groups

  • FEK21D-J
    Tradenom (YH), h21, dagstudier, Jakobstad

Small groups

  • FEK21-J-MF

Objective

The student understands the context of international marketing as a strategic process and learns how to perform internal and external analyses to support international marketing from a cross-cultural perspective.
Upon completion of the course the student
- understands the process of benefits in engaging in international markets in relation to internal and external market environment in global markets
- recognizes cultural differences and their effect in various global regions
- is able to analyze these cultural differences in terms of opportunities and inherent risks when conducting marketing activities and segmenting global markets
- can develop strategies and plans for a product launch, market entry and implementation for a company in a foreign country

Content

-internal and external market environment in global markets
-cultural differences
-strategies and plans for a product launch, market entry and implementation for a company in a foreign country

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

The student shows limited understanding of the concept international marketing and its parameters. The student shows little evidence of utilizing web tools and ability to reflect upon his/her own learning process. The student can work in a group

Assessment criteria, good (3)

The student shows an understanding of the concept international marketing and its parameters and shows a good grasp of width and depth of the topics. The student understands cultural differences and can work in a group. The students utilizes different web tools and is able to reflect upon his/her own learning process

Assessment criteria, excellent (5)

The student understands the concept of international marketing and its parameters and shows excellent grasp of width and depth of the topics. The student can utilize them innovatively in a case company project. The student understands cultural differences and works very well in a group. The student utilizes different web tools and is able to reflect upon his/her own learning process

Assessment criteria, approved/failed

no submission, no participation

Qualifications

Basics of marketing