•   Cross Cultural Marketing FEJ21MP01-3001 06.03.2023-30.04.2023  5 credits  (FEK21D-J) +-
    Competence objectives of the study unit
    The student understands the context of international marketing as a strategic process and learns how to perform internal and external analyses to support international marketing from a cross-cultural perspective.
    Upon completion of the course the student
    - understands the process of benefits in engaging in international markets in relation to internal and external market environment in global markets
    - recognizes cultural differences and their effect in various global regions
    - is able to analyze these cultural differences in terms of opportunities and inherent risks when conducting marketing activities and segmenting global markets
    - can develop strategies and plans for a product launch, market entry and implementation for a company in a foreign country
    Prerequisites
    Basics of marketing
    Content of the study unit
    -internal and external market environment in global markets
    -cultural differences
    -strategies and plans for a product launch, market entry and implementation for a company in a foreign country
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    The student shows limited understanding of the concept international marketing and its parameters. The student shows little evidence of utilizing web tools and ability to reflect upon his/her own learning process. The student can work in a group
    Assessment criteria – good (3-4)
    The student shows an understanding of the concept international marketing and its parameters and shows a good grasp of width and depth of the topics. The student understands cultural differences and can work in a group. The students utilizes different web tools and is able to reflect upon his/her own learning process
    Assessment criteria – excellent (5)
    The student understands the concept of international marketing and its parameters and shows excellent grasp of width and depth of the topics. The student can utilize them innovatively in a case company project. The student understands cultural differences and works very well in a group. The student utilizes different web tools and is able to reflect upon his/her own learning process
    Name of lecturer(s)

    Rosmeriany Nahan-Suomela

    Learning material

    Ghauri, P. N. & Cateora, P. (2021). International Marketing (5:e uppl.). McGraw-Hill Education. Eller tidigare upplaga. (not translated)

    Learning methods

    Föreläsningar, gästföreläsningar, diskussioner, grupp- och övningsarbeten samt tent (not translated)

    Teaching language

    English

    Timing

    06.03.2023 - 30.04.2023

    Enrollment date range

    01.12.2022 - 05.03.2023

    Group(s)
    • FEK21D-J
    Responsible unit

    Faculty of Business

    Small group(s)
    • FEK21-J-MF (Size: 0.
    Teachers and responsibilities

    Henrik Virtanen

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5

    Timing and attendance

    Vårterminen 2023 (not translated)

    Student's schedule and workload

    Totalt 135 h fördelat på:
    -Schemalagd undervisning: 32 h
    -Icke-schemalagt arbete: 103 h (not translated)