Jörgen Strid
Wildenstam & Uggla (2022, 2020 or 2018). Marketing - Models and principles
Articles according to teacher's instructions
PP-presentations
* Lectures
* Exercises and discussions
* Project work and presentation
* Examination
* Project work (report) and presentatio
Swedish
29.08.2023 - 17.12.2023
15.06.2023 - 28.08.2023
Faculty of Business
Jörgen Strid
Degree Programme in Business Administration
0.00 credits
0.00 credits
H-5
* Examination
* Project work
* Individual work
* Guestlecturer
* Visit local companies
* Cases
To be announced at the beginning of the course
HT23
Campus Vasa
27 hours per credit = 135 hours. Of these, about 55 hours are close studies and the rest are self-study
* marketing strategy
* PESTLE analysis
* Market research
* Consumer behavior
* Industrial markets
* Branding
* marketing mix
* CSR
The student does not meet the assessment criteria for at least satisfactory
* Students know the basic concepts of marketing and understand the importance of marketing in the organization
* Students have basic knowledge of consumer and purchasing behavior and processes
* Students understand the basics of marketing planning and know different ways to communicate in the market.
* Students are well acquainted with basic concepts in marketing and understand the marketing's multifaceted opportunities in the organization.
* Students have a good knowledge of the subject and can, under supervision, collect and analyze information about consumer behavior and purchasing processes.
* Students understand the different parts of the marketing planning. Students are familiar with various ways of communicating in the market and can, under supervision, apply these in practice.
* Students can describe marketing well and understand the role of marketing both internally and externally in the organization. Students can practically apply different methods in marketing
* Students have excellent knowledge of the subject and can independently collect and analyze information about consumer behavior and purchasing processes.
* Students have excellent knowledge of the various parts of planning and can apply these in practice. Students are familiar with different ways of communicating in the market and can apply these independently in practice.