•   Advanced Marketing FEV18AF201-3004 29.08.2022-18.12.2022  5 credits  (FEK21D-V) +-
    Competence objectives of the study unit
    Students
    - knows different tools in digital marketing
    - knowledge of service and relationship marketing
    - understands the customer relationship's importance for profitability (CRM)
    - can make strategies, sales forecasts and calculations needed in marketing
    Prerequisites
    Basics of Marketing 5 cr
    Content of the study unit
    Various tools in digital marketing
    Service and relationship marketing
    The importance of customer relationship for profitability (CRM)
    Strategies, Sales Forecasts and Calculations needed in Marketing
    Assessment criteria
    Failed (0)
    does not meet the assessment criteria for steps 1-2 on the rating scale
    Assessment criteria – satisfactory (1-2)
    Students have basic knowledge about digital marketing tools

    Student have a general picture of service and relationship marketing
    Knows the importance of the customer relationship for profitability

    Know the benefits of sales forecasts and calculations needed in marketing
    Assessment criteria – good (3-4)
    Students have good knowledge of digital tools in marketing

    Students have a good knowledge about service and relationship marketing
    Good understanding of customer relationship management and can analyze the profitability of different customers

    Can make basic sales forecasts and calculations needed in marketing
    Assessment criteria – excellent (5)
    Students have in-depth knowledge of digital tools in marketing

    Students have an in-depth understanding of service and relationship marketing
    Have in-depth knowledge about customer relationship management and can analyze the profitability of different customers

    Can make more advanced sales forecasts and calculations needed in marketing
    Name of lecturer(s)

    Anna-Lena Berglund

    Learning material

    MAIN LITERATURE

    1. Ström & Vendel 2018): Digital marknadsföring

    2. Svensson & Östberg 2016): Marknadsföring, människor och interaktion

    REFERENCE LITERATURE

    3.Kotler, Amstrong, Parment (2018): Marknadsföring. Teori, strategi och praktik
    ELLER
    Wildenstam (2018). Marknadsföring - Modeller och Principer

    4. Annat material som hänvisas till av läraren

    Learning methods

    Lectures, literature discussions, group discussions, written assignments, exam

    Objects, timing and methods of assessment

    Assessment will be done through both written exams, seminars and assignments

    All parts of the course should be approved for approved results on the course

    Teaching language

    Swedish

    Timing

    29.08.2022 - 18.12.2022

    Enrollment date range

    15.06.2022 - 11.09.2022

    Group(s)
    • FEK21D-V
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Jörgen Strid

    Degree Programme(s)

    Degree Programme in Business Administration

    Campus

    Vasa, Wolffskavägen 33

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    Literature exam and written assignments

    Practical training and working life co-operation

    Guest Lecturers and assignments connected to external businesses

    Exam dates and retake possibilities

    exam, submissions and literature seminars based on a separate schedule that is announced at the beginning of the course

    Timing and attendance

    HT2022, Campus Vasa
    Schedule in Peppi

    Student's schedule and workload

    Student's Workload
    Total work load of the course: 135 h
    - of which scheduled studies: 45 h
    - of which self studies: 90 h

    Content scheduling

    Digital marketing

    CRM and customer relations

    Assessment criteria
    Failed (0)

    does not meet the assessment criteria for steps 1-2 on the rating scale

    Assessment criteria – satisfactory (1-2)

    Minimal input in literature discussions or minimal presence in class discussions and in company projects.
    Students have read theory and have an understanding of the subject and can use the correct terminology in view of the course's competencies.
    Students can use different sources to retrieve information about the topic in both speech and writing, have both source references and source list.
    The project is completed and approved. The project is documented and of satisfactory quality

    Assessment criteria – good (3-4)

    Input in literature discussions, class discussions and company projects.
    Students have read theory and have a good understanding of the subject and can use the correct terminology, theory and theoretical models in view of the course's competencies.
    Students can use different sources to retrieve information about the topic in both speech and writing, have both source references and source list.
    Students can discuss key issues and theoretical views
    Students can relate theory to practice and can reflect the application of theory in practice
    The project is completed and approved. The project is well documented and of good quality

    Assessment criteria – excellent (5)

    Active input in literature discussions, class discussions and in company projects.
    Students have read theory and have a good understanding of the subject and can use the correct terminology, theories and models in view of the course's skills.
    Students can use different sources to retrieve information about the topic in both speech and writing, have both source references and source list.
    Students can discuss key issues and theoretical views
    Students can relate theory to practice and can reflect the application of theory in practice
    Students contribute their own interpretation of the topic and relate to larger contexts.
    Students contribute new angles on the subject, even with a view to the future.
    The project is completed and approved. The project is documented and is professionally executed.