Michael R. Czinkota and Ikka A.Ronkainen International Marketing 8th edition or latest (used only for case studies…available at Tritonia)
Isobel Doole and Robin Lowe (2018): International Marketing Strategy. Analysis, Development and Implementation.
Philip Kotler and Kevin L. Keller (2012 or the latest edition). Marketing Management.
The student is able to implement and analyze marketing planning for international market. The student will understand international marketing as a strategic process and learn how to do internal and external analysis to support international marketing. Key features of these analysis includes but not limited to PESTEL analysis and SWOT analysis. The student will be able to map up a product life cycle and intended marketing mix with the adoption cycle potential to help identify the right choice of product and service in an international setting.
The specific criteria and emphasis for evaluating the case company report are:
–Knowledge 40 %: Understanding and using various sources of information, Relevance of information.
–Discussion 40 %: Reasoning and argumentation, Practical suggestions, Own thinking. –Sources/style 20 %: Referencing and citations within text marked, style of writing and overall quality.
To fail means that the report does not show sufficient use of information and analysis of the case or text is directly copied without marking the references.
There will be a complementary peer review.
04.01.2021 - 28.02.2021
15.11.2020 - 07.03.2021
Faculty of Business
Teacher: Dr. Emmanuel Ndzibah
Degree Programme in Business Administration
Vasa, Wolffskavägen 33
International perspective is inherent and all encompassing in this course. International companies are used as examples; students do case studies related to them
Final project includes designing an international marketing plan for a chosen company.
Spring semester 2021
Total work load of the course: 135 h
-of which scheduled studies 48 h
-of which autonomous studies: 87 h
The assessment of student's own learning 1 h is included in contact lessons.
In Writing, a case company report to "FAIL" means that the report does not show sufficient use of information and analysis of the case or text is directly copied without marking the references.
The student utilizes and discusses the essential theories, concepts and methods. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.
The student utilizes and discusses the consistently the theories, methods and concepts of international marketing management in written and oral communication. In assignments, the student retrieves information from publications in the field, applies acquired information and assesses the correctness of information. In interactive tasks and situations, the student acts and communicates professionally.
The student can utilize, write and communicate about the theories, concepts and methods of international marketing management. In assignments, the student retrieves information systematically from scientific publications, modifies the information for various purposes and assesses the reliability of the information. Student clearly recognizes the development needs in the field by providing analytical insights and justified solutions by applying the principles of sustainable development. The student acts ethically and professionally, as well as communicates fluently and consistently.