•   International Marketing FEV18IFI03-3003 23.01.2023-09.04.2023  5 credits  (FEK20D-V) +-
    Competence objectives of the study unit
    Students
    -can implement and analyze marketing planning for international markets
    -know marketing communication in international markets
    -understand cultural differences in international marketing
    Prerequisites
    Basics of Marketing 5 ECTS
    Content of the study unit
    Marketing planning for international markets
    Marketing communication in international markets
    Cultural differences in international marketing
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    Have a general picture of the market planning process

    Have a basic understanding of marketing communication in international markets

    Have a comprehensive picture of how cultural differences affect international marketing
    Assessment criteria – good (3-4)
    Can conduct market planning for international markets

    Have a good understanding of marketing communication in international markets

    Have a good understanding of cultural differences in international marketing
    Assessment criteria – excellent (5)
    Can implement and analyze market planning for international markets

    Have an in-depth understanding of marketing communication in international markets

    Have an in-depth understanding of cultural differences in international marketing
    Name of lecturer(s)

    Henrik Virtanen

    Learning material

    Ghauri, P. N. & Cateora, P. (2021). International Marketing (5th Ed.). McGraw-Hill Education (or previous edition)

    Learning methods

    The student is able to implement and analyze marketing planning for international markets. The student will understand international marketing as a strategic process and learn how to do analyses to support international marketing. The student will be able to identify and decide upon a relevant strategy and marketing mix of products and services in an international setting.

    Teaching language

    English

    Timing

    23.01.2023 - 09.04.2023

    Enrollment date range

    01.12.2022 - 23.01.2023

    Group(s)
    • FEK20D-V
    Responsible unit

    Faculty of Business

    Small group(s)
    • FEK20-I (Size: 30.
    Teachers and responsibilities

    Henrik Virtanen

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5

    Practical training and working life co-operation

    International perspective is inherent and all encompassing in this course. International companies are used as cases. Final project includes designing an international marketing plan for a chosen company.

    Timing and attendance

    Spring semester 2023

    Student's schedule and workload

    Total work load of the course: 135 h
    -Of which scheduled studies 40 h
    -Of which autonomous studies: 95 h

    Assessment criteria
    Assessment criteria – satisfactory (1-2)

    The student utilizes and discusses the essential theories, concepts and methods. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.

    Assessment criteria – good (3-4)

    The student utilizes and discusses the consistently the theories, methods and concepts of international marketing management in written and oral communication. In assignments, the student retrieves information from publications in the field, applies acquired information and assesses the correctness of information. In interactive tasks and situations, the student acts and communicates professionally.

    Assessment criteria – excellent (5)

    The student can utilize, write and communicate about the theories, concepts and methods of international marketing management. In assignments, the student retrieves information systematically from scientific publications, modifies the information for various purposes and assesses the reliability of the information. Student clearly recognizes the development needs in the field by providing analytical insights and justified solutions by applying the principles of sustainable development. The student acts ethically and professionally, as well as communicates fluently and consistently.