•   Exploring the World of Digital Marketing Communication VAL21007-3001 03.05.2021-13.06.2021  5 credits +-
    Competence objectives of the study unit
    The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
    communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.
    Content of the study unit
    What you’ll know after the completion of this course. After the course the students will have an understanding of:
    - Digital marketing channels
    - How and why to use digital marketing for different goals in media strategy
    - The latest digital ad technologies
    - How to develop, evaluate, and execute a digital marketing plan and strategy
    Assessment criteria
    Failed (0)
    0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment
    Name of lecturer(s)

    Rosmeriany Nahan-Suomela

    Learning material

    Assigned Readings.
    Required
    - (MDW) Stokes, R (2018) eMarketing: The Essential Guide to Marketing in a Digital
    World. 6th Edition. BC Campus. Available Online:
    https://open.umn.edu/opentextbooks/textbooks/emarketing-the-essential-guide-tomarketing-
    in-a-digital-world

    - (OM) Stokes, R. & Academy, S. (2012) eMarketing - The Essential Guide to Online
    Marketing. BS Campus. Available online

    In addition to the required readings, each week you will be assigned relevant readings from
    the online social media certification course as well as both relevant industry and academic
    publications. Examples of publications that we will read articles from are listed below. Those
    will be posted in each of the weekly tabs in Moodle.

    Learning methods

    The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing
    communication. This syllabus is intended to give you an overview of the course. A full descriptive syllabus, with assigned readings, assignment instructions, and due dates can be found in Moodle.

    What you’ll know after the completion of this course. After the course the students will have an understanding of:
    - Digital marketing channels
    - How and why to use digital marketing for different goals in media strategy
    - The latest digital ad technologies
    - How to develop, evaluate, and execute a digital marketing plan and strategy

    Objects, timing and methods of assessment

    0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment

    Sufficient (1) and Satisfactory (2)
    Participating in the online lessons, satisfactory returned tasks and presentation tasks.

    Good (3) and Very good (4)
    Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.

    Excellent (5)
    Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.

    Teaching language

    English

    Timing

    03.05.2021 - 13.06.2021

    Enrollment date range

    24.03.2021 - 24.03.2021

    Teachers and responsibilities

    Sonja Bickford

    Degree Programme(s)

    Degree Programme in Digital Business and Management

    Assessment scale

    H-5

    Timing and attendance

    This course is delivered 100 % online. May 3 - June 12 2021

    Assessment criteria
    Failed (0)

    0: FAIL - no participation in online discussions.No submission of written assignment and no oral presentation of the assignment

    Assessment criteria – satisfactory (1-2)

    Sufficient (1) and Satisfactory (2)
    Participating in the online lessons, satisfactory returned tasks and presentation tasks.

    Assessment criteria – good (3-4)

    Good (3) and Very good (4)
    Active participating in the online lessons, returned tasks and presentation tasks with good outcomes.

    Assessment criteria – excellent (5)

    Excellent (5)
    Very active participating in the online lessons, returned tasks and presentations tasks with excellent outcomes.