•   Business Environment and Competition VAL21041-3002 01.08.2022-31.07.2023  5 credits +-
    Competence objectives of the study unit
    The goal is, that students
    ▪ get an overall picture of the retail industry and its tasks
    ▪ can define the store's target groups
    ▪ know the competitive means of retail
    Prerequisites
    The course can be taken after the first year of study.
    Content of the study unit
    1.1. The Trade Sector in Finland
    ▪ Retail Chains
    ▪ The Trade Sector as a employer and taxpayer
    1.2. Store customers
    ▪ Changes in consumer spending
    ▪ The store's customer segments and selection criteria
    1.3. The store's role in the supply chain
    ▪ From producer to shelf
    ▪ Social responsibility at different stages of the logistics chain
    1.4. K-merchant entrepreneur
    ▪ Different shopkeepers
    1.5. The store's competitive means
    ▪ Customer service as a means of competition
    Name of lecturer(s)

    Helena Nordström

    Teaching language

    Swedish

    Timing

    01.08.2022 - 31.07.2023

    Enrollment date range

    02.07.2022 - 31.07.2022

    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Helena Nordström, Rolf Gammals

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5