Managing Customer Relationships (5 cr)
Code: FEKÅ19KM01-3005
General information
Enrollment
15.06.2022 - 04.09.2022
Timing
29.08.2022 - 31.01.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Timo Kerke
- Maria Westerlund
- Rolf Gammals
Teacher in charge
Marika Nygårdas
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The student:
- know how to apply relevant theories and concepts within customer relations.
- is able to analyze customer value and profitability.
- is able to use information systems when handling customer relations.
- can develop a customer focused value proposition.
- is able to choose the right channels in order to reach the target group with his/her message.
Content
Further details will be found in the yearly course plan. The content can change yearly.
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Further details will be found in the yearly course plan. The content can change yearly.
Assessment criteria, good (3)
Further details will be found in the yearly course plan. The content can change yearly.
Assessment criteria, excellent (5)
Further details will be found in the yearly course plan. The content can change yearly.
Assessment criteria, approved/failed
Further details will be found in the yearly course plan. The content can change yearly.
Qualifications
Introduction to marketing
Further information
Further details will be found in the yearly course plan. The content can change yearly.