Principles of Marketing (5 cr)
Code: FEKÅ19TPE05-3005
General information
Enrollment
15.06.2022 - 11.09.2022
Timing
01.08.2023 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Teacher in charge
Anna-Lena Berglund
Groups
-
ÖH21FLEXFEKÖppna YH, Flexibelt till tradenom
Objective
The student:
- has a good grasp of the fundamental principles of marketing.
- understands how to create value for the customer.
- is able to carry out customer segmentation.
- is able to choose the correct channels to reach the target group with his/her message.
Content
See course plan
Location and time
Studies on Moodle learning platform
14 August 2023 - 31 May 2024
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan
Assessment criteria, good (3)
See course plan
Assessment criteria, excellent (5)
See course plan
Assessment criteria, approved/failed
See course plan
Qualifications
See course plan
Further information
See course plan