From international to global marketing (5 cr)
Code: FEKÅ19MK04-3002
General information
Enrollment
01.12.2022 - 08.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- English
Degree programmes
- Degree Programme in Business Administration
Teachers
- Helena Nordström
Teacher in charge
Helena Nordström
Groups
-
FEK20D-ÅTradenom (YH), h20, dagstudier, Åbo
Objective
The Student:
- understands the context of going global through different market entry modes.
- is familiar with the process of internationalization.
- knows how to consider cultural aspects of going global.
- manages the creation of an internationalization plan for a company.
Content
See course plan for more information
Location and time
January-April 2023
HG-7
Materials
TBA
Teaching methods
Resource sessions Jan-Febr
Literature studies
Project "Go global"
Employer connections
Project "Go Global" in co-operation with a company
Exam schedules
April 2023
International connections
The course is conducted in English; international students participate
Student workload
1/3 resource sessions (F2F); 1/3 literature studies; 1/3 project
Content scheduling
TBA
Further information
The course is conducted in English
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan for more information
Assessment criteria, good (3)
See course plan for more information
Assessment criteria, excellent (5)
See course plan for more information
Assessment criteria, approved/failed
See course plan for more information
Assessment methods and criteria
1/3 resource sessions; 1/3 literature studies; 1/3 project
Assessment criteria, fail (0)
no accomplishment
Assessment criteria, satisfactory (1-2)
week accomplishment
Assessment criteria, good (3-4)
good accomplishment
Assessment criteria, excellent (5)
excellent accomplishment
Qualifications
See course plan for more information
Further information
See course plan for more information