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From international to global marketing (5 cr)

Code: FEKÅ19MK04-3002

General information


Enrollment

01.12.2022 - 08.01.2023

Timing

09.01.2023 - 30.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business

Teaching languages

  • English

Degree programmes

  • Degree Programme in Business Administration

Teachers

  • Helena Nordström

Teacher in charge

Helena Nordström

Groups

  • FEK20D-Å
    Tradenom (YH), h20, dagstudier, Åbo

Objective

The Student:
- understands the context of going global through different market entry modes.
- is familiar with the process of internationalization.
- knows how to consider cultural aspects of going global.
- manages the creation of an internationalization plan for a company.

Content

See course plan for more information

Location and time

January-April 2023
HG-7

Materials

TBA

Teaching methods

Resource sessions Jan-Febr
Literature studies
Project "Go global"

Employer connections

Project "Go Global" in co-operation with a company

Exam schedules

April 2023

International connections

The course is conducted in English; international students participate

Student workload

1/3 resource sessions (F2F); 1/3 literature studies; 1/3 project

Content scheduling

TBA

Further information

The course is conducted in English

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

1/3 resource sessions; 1/3 literature studies; 1/3 project

Assessment criteria, fail (0)

no accomplishment

Assessment criteria, satisfactory (1-2)

week accomplishment

Assessment criteria, good (3-4)

good accomplishment

Assessment criteria, excellent (5)

excellent accomplishment

Qualifications

See course plan for more information

Further information

See course plan for more information