Study Guide

Objective

The student:
- is able to create offers related to service design as well as develop services with a multi-professional approach.
- realizes the connection between service design and business development.
- understands how service design can produce added value for the customer.
- is familiar with service design methods and is able to use them in his/her work in an innovative and creative manner.

Content

See course plan for more information

Location and time

Spring 2023, Campus Åbo.
Contact lectures:

Tuesday 14 March 2023 at 13.15 - 15 in classroom 101
Introduction to service design and design thinking, outline of the course

Tuesday 21 March 2023 at 13.15 - 15 in classroom 104
Design thinking and creativity, practical approach. Guest lecturer PhD Kati Reijonen.

Tuesday 28 March 2023 at 13.15 - 15 in classroom 103
Guest lecture on customer understanding by PhD Anna Haverinen, Design Anthropologist & Insight Strategist, Reaktor.

Wednesday 5 April 2023 at 10.15 - 12 in classroom 104
Initiating group work, discussing and practicing customer understanding and empathy, SD tools and methods.

Wednesday 12 April 2023 at 10.15 - 12 in classroom 104
Group work workshop.

Wednesday 19 April 2023 at 10.15 - 12 in classroom 104
Guest lecture on the possibilities of service design in business development (many concrete examples), PhD Hanna Luotola, Head of Business Development, If Insurance company.

DL for end products to be decided together.

Materials

Recommended listening prior to this course (these may be found in all major podcast platforms):

-Huberman Lab episode 103 (19 December 2022): The Science of Creativity & How to Enhance Creative Innovation. Huberman Lab may be also found in Youtube.

-Service Design Show episode #130 (29 July 2021): How to bust the harmful myth of the average user / Indi Young.

–Lex Fridman Podcast #322 (21 September 2022): Rana el Kaliouby: Emotion AI, Social Robots, and Self-Driving Cars.

Teaching methods

The course consists of lectures and guest lectures, discussions and group work, and production of a service design brochure for companies.

Content:
-Introduction to design thinking
-Basics of service design process
-Basics of service design tools and methods

The purpose of this course is to give students a general idea of what service design is and how it may be applied to business development. Emphasis is on understanding the way of thinking behind service design.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

Excellent 5:
You can contribute with your own application of the theory, relate to a wider context and provide new solutions.Very active participation.

Very good 4:
You can tie the theory to the practice, reflect and implement different methods in the assignments and project work. Very active participation.

Good 3:
You understand the theory and can apply it and different methods in the assignments and project work. Active participation.

Very satisfactory 2:
You use the correct terminology when it comes to the competence goals of the course. You understand the theory and its usefulness in the assignments and project work. Active participation

Satisfactory 1:
One can see that you have read the correct theory and understood the subject. You have been able to use the theory in the assignments and project work. The project portfolio has a good structure. Active participation.

Fail 0:
The assignments and the project work are not completed and minimum content requirements are not met.

Qualifications

See course plan for more information

Further information

See course plan for more information