Digital marketing (5 cr)
Code: FEKÅ19MK02-3003
General information
Enrollment
01.12.2022 - 08.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The student:
- knows about current techniques and is able to utilize digital channels for reaching the target groups in the digital business environment.
- is able to compose his/her message correctly depending on the channel used.
- has knowledge about measuring and analyzing the effect of marketing in digital channels.
- knows how to compose digital marketing in a profitable manner.
- can create networks in a digital environment.
Content
More detailed course content will be published in the actual course plan as the content may change yearly.
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
More detailed course content will be published in the actual course plan as the content may change yearly.
Assessment criteria, good (3)
More detailed course content will be published in the actual course plan as the content may change yearly.
Assessment criteria, excellent (5)
More detailed course content will be published in the actual course plan as the content may change yearly.
Assessment criteria, approved/failed
More detailed course content will be published in the actual course plan as the content may change yearly.
Qualifications
Basic knowledge in marketing, previous profile studies
Further information
More detailed course content will be published in the actual course plan as the content may change yearly.