Digital analytics (5 cr)
Code: FEKÅ19MK03-3003
General information
Enrollment
15.06.2023 - 15.10.2023
Timing
04.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The student:
- knows the basics and central concepts for problem solving based on data.
- knows the possibilities that digital environments offer to business.
- is familiar with the the central tools of analytics within digital marketing.
- is familiar with and can use tools for search engine optimization.
- understands the benefits of using data for operative and strategic business.
Content
See course plan for more information
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
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Assessment criteria, good (3)
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Assessment criteria, excellent (5)
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Assessment criteria, approved/failed
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Qualifications
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Further information
See course plan for more information