Study Guide

Objective

The student
- understands the importance of marketing in creating a network of customer relationships
- can make an effective competition and customer analysis and establish a marketing strategy for a selected company
- understands the importance of and the difference between external and internal marketing
- can evaluate the marketing process and adapt it to a sales profile and the correct customer group
- knows the most important legislation regarding consumer and competition protection

Content

The importance of marketing in businesses and its role in the network of customer relationships
Important concepts and processes in marketing
Market analysis: Customer and competition analysis
Planning of products and services
Invoicing methods
Design of tenders, quotations and VAT invoices

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Achieved 50 % of the course competences

Assessment criteria, good (3)

Achieved 70 % of the course competences

Assessment criteria, excellent (5)

Achieved 90 % of the course competences

Qualifications

No previous knowledge required

Further information

Assignments and project work (grade 0 - 5)