Study Guide

Objective

The student gains both fundamental and advanced knowledge in business development, value- creating activity assessments and earning model calculations. They have basic knowledge about modelling for growth and competition strategies. The student learns to apply business models from theory to practice and is familiar with customer centricity, customer needs - management (CNM) and demand - driven flow as drivers. The student can also compare basic technology business models to intermediate business models. The students knows the role of business angels and risk capitalists.

Content

Current business ideas and the requirement for continuous sharpening and focusing on today’s and future business. Business complexity, many products/solutions/services or only one core product/solution/service. Business Modelling – a model, how ever simplified, can still be useful. Best practices in business modelling. About developing a culture for superior customer relationships. The Customer and the Customer’s customer in a three 3 C`s - Connect, Convince, Collaborate - context. Never forget the Sales!

Evaluation scale

H-5

Qualifications

No prerequisities