Study Guide

Objective

After completing the course, the student should be able to independently plan, participate in and evaluate an export venture. The student should be familiar with the basic concepts, tasks and objectives of international trade. Knowledge of the trade blocs of the world and the European integration. Knowledge of international trends and knowing how information can be obtained. The student should have knowledge of rules and customs in the destionation countries and be able to name the most important authorities in the area.

In addition, the student should be able to:
-Evaluate their own work and that of others
-Critically study and give feedback to report works
-Crictically evaluate different technical methods
-Account for and discuss opinions
-Argument and reason around technical questions

Content

International Marketing and Strategy Models.
The International Market.
Trading Blocs
Market Surveys.
Market Mix and Pricing, Legal Protection and Patents.
International Marketing Communication,
Organization of Sales, Choice of Partner
Trade Statistics

Location and time

Time: See course calendar (in Peppi) for course schedule
Place: Novia-Vasa-Engineering or online (Moodle)

Materials

We do not actually use a textbook, instead we use resources from here and from there - but if you learn the best by reading a proper book from A to Z, I recommend:
Hollensen, Svend (2020). Global Marketing. Pearson. 8th edition. ISBN: 978-1-292-25180-6
Albaum, Gerald; Duerr, Edwin; Josiassen, Alexander (2016). International Marketing and Export Management. Pearson Education Limited. Eighth edition. ISBN: 978-1-292-01692-4

Teaching methods

Project-based learning, lectures, exercises, feedback-sessions and self-studies.

Employer connections

One excursion or guest lecture during the course.

Exam schedules

By performing weekly project works and by participating in feedback sessions (with discussion) or self-development activities and excursion or guest lecture you collect points that lead to the final grade.
The first return box closes automatically the evening before the week's lecture. The report submitted here is assessed and scored within one week. The second submission box will remain open until the course starts again next year (if you have no grade by then you start again from zero points). These "late" submissions are graded within one month.
Course grade within one week after the last project, or within one month after the last submission.

Completion alternatives

Can be completed without attendance in class - you can do the projects on your own and can perform self-development activities instead of participating in feedback sessions (see more about these in Moodle).

Student workload

The student is expected to spend a total of 10 hours of work per week on the course in order to reach the European goals of 25-30 hours of work per credits obtained. 3 hours of local education (or equivalent amount of time spent on studying online material and doing self-development activities) and 7 hours of work on own time.

Content scheduling

Week Project
1 Market Analysis
2 Customs and Transport Documents
3 Transport by Land and Sea
4 Air Freight, Warehousing
5 Pricing
6 Marketing in other Cultures
7 Organizing Sales
8 Contracts and Payments
9 Standards and Compliance
10 Business Etiquette and Culture
11 Carbon Neutral Trade
12 Patents and IP Protection
13 Internet Logistics
14 AI in International Logistics
15 Excursion/Guest Lecture (can be held at other time)
16 Conclusion

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Can describe the export motives of a company. Can read international trade statistics and payment/order documents.
Knows basic evaluation systems regarding risks and opportunities in export initiatives
Understands the use of basic competition for export efforts.
Is familiar with international trade statistics and payment movements.
Knows criteria for selecting agents and distribution channels.

Assessment criteria, good (3)

Can analyze simple statistics on international trade and macroeconomic data. Has basic skills in statistics and business law and mathematics.
Knows the basics of international market research. Has knowledge of international alliances, chambers of commerce and trade organizations.
Can use knowledge from different disciplines as tools to find business advantage.
Is aware of the importance of exports and knows export companies at national and regional level. Had basic insights in the foreign trade associations and regional export promotion organizations
Can prepare basic decision support documentation for cooperation with network operators

Assessment criteria, excellent (5)

Can analyze and take stock of trade statistics. Can identify export documents and can provide basic price estimates for both import and export.
Can describe the need for internationalization. Is aware that export is a realistic option for companies.
Uses knowledge from several disciplines in synthesis
Can present basic criteria for evaluating international activities.
Knows where to find information, orientation opportunities and key partners in the international arena

Assessment methods and criteria

By performing project works and by participating in feedback sessions (with discussion) or self-development activities and excursion or guest lecture you collect points that lead to the final grade.
For participation in project work, the following points are awarded:
Failed = 0p (The work is obviously deficient, parts are left unfinished)
Accepted = 1p (A good work)
Excellent = 2p (Demands that you show significant initiative, creativity, enthusiasm)
For participation in a feedback-session (constructive, detailed feedback) = 1p
For completion of a self-development activity (serious, analytical) = 1p
For active participation in an excursion/guest lecture (discussing, writing) = 1p
Points Results
32->43 = 5
29->31 = 4
26->28 = 3
23->25 = 2
20->22 = 1

Assessment criteria, fail (0)

Insufficient knowledge and/or course effort to achieve a grade of 1

Assessment criteria, satisfactory (1-2)

Can describe the export motives of a company. Can read international trade statistics and payment/order documents.
Knows basic evaluation systems regarding risks and opportunities in export initiatives
Understands the use of basic competition for export efforts.
Is familiar with international trade statistics and payment movements.
Knows criteria for selecting agents and distribution channels.

Assessment criteria, good (3-4)

Can analyze simple statistics on international trade and macroeconomic data. Has basic skills in statistics and business law and mathematics.
Knows the basics of international market research. Has knowledge of international alliances, chambers of commerce and trade organizations.
Can use knowledge from different disciplines as tools to find business advantage.
Is aware of the importance of exports and knows export companies at national and regional level. Had basic insights in the foreign trade associations and regional export promotion organizations
Can prepare basic decision support documentation for cooperation with network operators

Assessment criteria, excellent (5)

Can analyze and take stock of trade statistics. Can identify export documents and can provide basic price estimates for both import and export.
Can describe the need for internationalization. Is aware that export is a realistic option for companies.
Uses knowledge from several disciplines in synthesis
Can present basic criteria for evaluating international activities.
Knows where to find information, orientation opportunities and key partners in the international arena

Qualifications

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Further information

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