Building and Developing Brands (5 cr)
Code: FEK23ÅDM02-3001
General information
Enrollment
02.07.2023 - 28.08.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- understands what a brand and branding is
- knows how to use theoretical models and processes for brand building
- knows how to develop a brand based on metrics and analysis
- manages the basics of brand communication
- can consider sustainability in brand building
- is familiar with IPR issues related to branding
Content
- branding theory: models, processes, communication
- brand book
- brand development project
- global branding trends
Evaluation scale
H-5
Qualifications
Basics of Marketing