Managing Customer Relationships (5 cr)
Code: FEK22AK04-3004
General information
Enrollment
15.06.2024 - 06.09.2024
Timing
03.09.2024 - 27.10.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Monika Kärkkäinen
Groups
-
FEK23D-VTradenom (YH), h23, dagstudier, Vasa
Objective
The student:
- knows how to apply relevant theories and concepts within customer relations
- can develop a customer-focused value proposition
- is able to analyse customer value and profitability
- understands the importance of using information systems when handling customer relations
Content
- the customer journey
- personas
- relationship marketing
- inbound marketing, content marketing
- key customers
- customer profitability
- customer satisfaction
- CRM
Evaluation scale
H-5
Qualifications
Basics of Marketing