Study Guide

Objective

The student:
- masters the process and tools to be able to carry out a market analysis in practice
- is able to present the results of a market analysis
- is familiar with basic concepts in statistics and probability theory and masters simple calculations
- can read and extract data from statistics
- knows the basics of discrete and continuous distributions and their practical use
- knows the basics of estimation statistics and concepts such as uncertainty and confidence intervals

Content

- market analysis
- probability theory
- distribution
- estimates and hypothesis testing
- a market analysis project
- presentation and action plan based on the project

Evaluation scale

H-5

Qualifications

Business Mathematics