Study Guide

Objective

• The students have knowledge about and follow the customer service process and are able to adapt it in customer service situations
• The students understand and can communicate with different types of customer personalities
• The students can carry out an analysis of customer needs and take the needs and wishes of the customer into consideration
• The students understand the importance of and nurture the customer relation
• The students have knowledge about sales work for products and services
• The students can plan, apply and analyze content for social media in Beauty and Cosmetics
• The students can apply, analyze and develop an approach that promotes economic, ecological and social sustainability and consumption through sales work of products and services and through content on social media

Content

Customer Service Process
Customer Service and Relation
Customer Personalities
Sales Work for Products and Services
Content for Social Media in Beauty and Cosmetics

Location and time

1th October to 13th December 2024, Campus Alere Vaasa

Materials

Eek. G, Feldt. M & Pihlsgård. A. (2022). Servicekunskap 1. Liber.
Erasmine. M & Pihlsgård. A. (2023) Personlig försäljning 1 Fakta och Uppgifter. Liber.
Skärvad, P., & Olsson, J. (2008). Företagsekonomi 100: Faktabok (14. uppl.). Liber ekonomi. 1, 2, 4,5, 12, 13

Teaching methods

Lectures, discussions and practical exercises.
Workshops, assignments, final assignments/ exam

Employer connections

For course assignment is the aim to cooperate with working life

Student workload

The students work 27 hours/cr.
In class: 30 hrs
Self study: 51 hrs
Total: 81 hrs

Content scheduling

Competence objectives of the study unit

• The students have knowledge about customer service and are able to adapt it in different work situations and for different customers
• The students understand the importance of and nurture the customer relation
• The students understand and can communicate with different types of customer personalities
• The students can carry out an analysis of customer needs and take the needs and wishes of the customer into consideration
• The students have knowledge about sales work for products and services
• The students understand the importance of social medias and can use them within customer service
• The students can plan, apply and analyze content for social media in Beauty Care
• The students can apply, analyze and develop an approach that promotes sustainable development

Customer Service and Relation
Customer Personalities
Sales Work for Products and Services
Social Media
Content for Social Media in Beauty Care

No prerequisite is needed

Further information

This Course focus on the sustainable goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Economic growth should be a positive force for the whole planet.This is why we must make sure that financial progress creates decent and fulfilling jobs while not harming the environment. We must protect labour rights and once and for all put a stop to modern slavery and child labour. If we promote job creation with expanded access to banking and financial services, we can make sure that everybody gets the benefits of entrepreneurship and innovation.

Specially 8.3 PROMOTE POLICIES TO SUPPORT JOB CREATION AND GROWING ENTERPRISES
Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

The student demonstrates superficial competence and basic understanding of the subject

Assessment criteria, good (3)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from own point of view

Assessment criteria, excellent (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession

Assessment methods and criteria

Examination consists of submitted assignments.
Deadline for submitted assignments are in November/ December 2024.

More information is given at course introduction in Moodle.

Qualifications

No prior prerequisites