From International to Global Marketing (5 cr)
Code: FEKÅ19MK04-3003
General information
Enrollment
09.12.2023 - 22.01.2024
Timing
08.01.2024 - 28.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Seats
30 - 40
Degree programmes
- Degree Programme in Business Administration
Teachers
- Helena Nordström
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The Student:
- understands the context of going global through different market entry modes.
- is familiar with the process of internationalization.
- knows how to consider cultural aspects of going global.
- manages the creation of an internationalization plan for a company.
Content
See course plan for more information
Location and time
8.1-26.4.2024
Materials
TBA
Teaching methods
contact lessons, once a week Jan-Febr
project work, March-April
Employer connections
guest lecture
project work
Exam schedules
book reflection per 28/February
project report by 5/May
International connections
Exchange students participate
Exchange guest lecture
Student workload
1/3 theory incl. book reflection
1/3 project work
1/3 exercises
Content scheduling
TBA
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan for more information
Assessment criteria, good (3)
See course plan for more information
Assessment criteria, excellent (5)
See course plan for more information
Assessment criteria, approved/failed
See course plan for more information
Assessment methods and criteria
0-5
Assessment criteria, fail (0)
TBA
Assessment criteria, satisfactory (1-2)
TBA
Assessment criteria, good (3-4)
TBA
Assessment criteria, excellent (5)
TBA
Qualifications
See course plan for more information
Further information
See course plan for more information