Market Analysis (5 cr)
Code: FEK23ÅDA01-3001
General information
Enrollment
01.12.2023 - 08.01.2024
Timing
08.01.2024 - 31.03.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Marika Nygårdas
- Helena Nordström
- Kim Friman
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- masters the process and tools to be able to carry out a market analysis in practice
- can utilise statistical data
- is able to present the results of a market analysis
Content
- a market analysis project
- presentation and action plan based on the project
Evaluation scale
H-5
Qualifications
- Inga