Basics of Marketing (5 cr)
Code: FEK23ÅAU01-3001
General information
Enrollment
09.12.2023 - 10.01.2024
Timing
08.01.2024 - 28.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Fredrik Strandberg
- Annemari Andrésen
- Håkan Sourander
Groups
-
FEK23D-ÅTradenom (YH), h23, dagstudier, Åbo
Objective
The student:
- is familiar with the basic terms and concepts in marketing
- understands the importance of and can apply a customer-oriented approach
- has basic knowledge of and can analyse the consumer’s buying behaviour
- can draw up a simple marketing plan as well as realize it by means of competitive tools in marketing
Content
- basics in marketing
- consumer buying behaviour
- customer-oriented approach
- marketing plan
Evaluation scale
H-5
Qualifications
none