Studieguide

Lärandemål

• The students have knowledge about and follow the customer service process and are able to adapt it in customer service situations
• The students understand and can communicate with different types of customer personalities
• The students can carry out an analysis of customer needs and take the needs and wishes of the customer into consideration
• The students understand the importance of and nurture the customer relation
• The students have knowledge about sales work for products and services
• The students can plan, apply and analyze content for social media in Beauty and Cosmetics
• The students can apply, analyze and develop an approach that promotes economic, ecological and social sustainability and consumption through sales work of products and services and through content on social media

Innehåll

Customer Service Process
Customer Service and Relation
Customer Personalities
Sales Work for Products and Services
Content for Social Media in Beauty and Cosmetics

Tid och plats

10th October to 19th November 2025 at Campus Alere, Vaasa

Studiematerial och rekommenderad litteratur

Kurs teorin översatt från följande:
Skärvad, P. (2024). Företagsekonomi 100: Faktabok (Upplaga 20.). Liber AB.
Eek, G., Feldt, M., & Pihlsgård, A. (2022). Servicekunskap: 1 Fakta och uppgifter (Första upplagan.). Liber AB.
Erasmie, M., & Pihlsgård, A. (2023). Personlig försäljning: 1 Fakta och uppgifter (Första upplagan.). Liber AB.

Tent book: Chaffey, D., & Chadwick, F. (2022). Digital marketing (Eighth edition.). Pearson.

Undervisningsmetoder

Lectures, discussions and practical exercises
Workshops, test, practical assignments, assignments

Theory part:
1.(Digital) marketing fundamentals kap 1
2. (Digital) marketing strategy kap 4
3. Digital marketing: Implementation and practice
4. Champaign planning for (digital) media

Tests and submissions
1. Customer service process - Quiz
2. Pitch presentation by recording
3. Digital marketing strategy chap. 1 - Open book test 1.
4. Digital branding chap. 5 - Open book test 2.
5. Marketing communications using digital media chanels chap 9 - Open book test 3.

Praktik- och arbetslivssamarbete

For course assignment is the aim to cooperate with working life

Bedömningsmetoder (förverkligande) och -kriterier (studieperioder/kurser)

Submitted assignments and test via Open book
More information is given at course introduction.More information at Moodle

Studerandes tidsanvändning och belastning

The students work 27 hours/cr.
In class: 30 hrs
Self study: 51 hrs
Total: 81 hrs

Tilläggsuppgifter för studerande

Customer Service Process
Customer Service and Relation
Customer Personalities
Sales Work for Products and Services
Content for Social Media in Beauty and Cosmetics

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

The student demonstrates superficial competence and basic understanding of the subject

Arviointikriteerit, goda-synnerligen goda (3-4)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from own point of view

Arviointikriteerit, berömliga (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession

Bedömningsmetoder (förverkligande) och -kriterier (studieperioder/kurser)

The course is evaluated based on grades (0-5) for assignments (individual and/or team).

Underkänd (0)

The student has not followed the instructions of the assignment and shows especially vague competences within the theme.
The assignments are inadequate or lacking.
The student has not participated or contributed anything during the course.

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

The student has partly followed the instructions of the assignments and demonstrates superficial competence and basic understanding of the subject.
The content of submitted assignments are satisfactory.
The student has participated in the course, but the commitment and activity have been low or satisfactory.

Bedömningskriterier, goda-synnerligen goda (3-4)

The student has almost or has fullfilled the instructions of the assignments and demonstrates good or eminently good competence within the subject.
The content of submitted assignments are good or eminently good.
The student has participated or participated actively in the course and demonstrates commitment for content of the course and course assignments.

Bedömningskriterier, berömliga (5)

The student has fulfilled the instructions of the assignments.
The content of submitted assignments are excellent and exceptionally executed.
The student has been active during the course and demonstrates extra commitment and interest for content of the course and course assignments.
The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession.

Förkunskapskrav

No prior prerequisites