Study Guide

Objective

The student
• Has knowledge of how internal communication is handled, created and developed.
• Understands how an internal communicator works.
• Has knowledge of how organizational culture is created and nurtured with good internal communication.
• Gains insight into how business, the public sector and the third sector build the internal interaction through communication.
• Has knowledge of how HR communication works as part of internal communication.
• Understands how internal communication is built strategically.
• Have a foundation in communicative leadership.
• can analyze and handle communication challenges in a global and multicultural context.

Content

• The most important elements, tools and processes of internal communication
• Systematic internal communication
• Organizational cultures and change of cultures
• Internal communication in different organizations
• The link to strategy and communication strategy
• Internal communication as part of HR
• Internal communication in multicultural organizations

Evaluation scale

H-5

Qualifications

No prerequisite