Style (5 cr)
Code: BC25BK03-3001
General information
Enrollment
01.12.2025 - 06.01.2026
Timing
07.01.2026 - 20.02.2026
Number of ECTS credits allocated
5 cr
Mode of delivery
Contact teaching
Unit
Faculty of Health and Welfare
Campus
Vasa, Wolffskavägen 31
Teaching languages
- English
Degree programmes
- Degree Programme in Beauty Care
Teachers
- Vasa Estenom
- Johanna Nykamb
Teacher in charge
Jaana Ylimartimo-Nybäck
Groups
-
BC25D-VBeauty Care, full-time studies, 2025
Objective
• The students have knowledge of anatomical conditions and can apply style consultation
• The students have knowledge about theory of shapes as the basis of style consultation and have the ability to do style consultation
• The students have knowledge about body shapes from a body positive perspective
• The students are able to carry out style analysis and style planning within style consultation
• The students have knowledge about underwear and its importance for the overall look
• The students are familiar with different shapes on clothing
• The students are familiar with basic clothing styles and can create different looks
• The students are familiar with different accessories and can use them
• The students are familiar with the fashion and trends of the season
• The students can apply, analyze and develop an approach that promotes economic, ecological and social sustainability and consumption when creating looks
Content
Theory of Shapes
Style Consultation
Shapes on Clothing and Body Shapes
Body Positivity
Woman´s and Men´s Underwear
Fashion and Trends of the Season
Suitable Clothing and Clothing Styles
Accessories
Looks for the Client
Location and time
1st January - 18th February 2026 at Campus Alere.
LESSON 1
Introduction, Theory of Shapes & Basic Styling Concepts
LESSON 2
Style Consultation – Working Professionally with a Client
LESSON 3
Body Shapes – Seeing Proportions Without Judgement
LESSON 4
Body Positivity & Ethics – How Stylists Communicate
LESSON 5
Underwear for Women & Men – The Foundation for Good Styling
LESSON 6
Fashion & Trends – Seasonal Style and Fashion Analysis
LESSON 7
Clothing Styles & Dress Codes – What Suits Whom and When
LESSON 8
Preparation for Final Project: Look Creation
LESSON 9
Final Presentations – Styling for the Client
Materials
Kurslitteratur:
- Chan, C., & Chow, S. (2018). The fashion business manual: An illustrated guide to building a fashion brand. Fashionary International Limited.
- Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
- Kawamura, Y. (2005). Fashion-ology: An introduction to fashion studies. Berg.
- Petersson McIntyre, M., Johansson, B., & Sörum, N. (Red.). (2019). Konsumtionskultur: Innebörder och praktiker – en vänbok till Helene Brembeck. Makadam Förlag.
Akademiska artiklar / forskningsstudier
- Sattar, H., Pons‑Moll, G., & Fritz, M. (2018). Fashion is taking shape: Understanding clothing preference based on body shape from online sources.
- Karessli, N., Guigourès, R., & Shirvany, R. (2019). SizeNet: Weakly supervised learning of visual size and fit in fashion images
- Hsiao, W.-L., Katsman, I., Wu, C.-Y., Parikh, D., & Grauman, K. (2019). Fashion++: Minimal edits for outfit improvement.
Teaching methods
Lectures, narrative method, workshops, research, Mood board, discussions, exercises and study visit.
Employer connections
For course assignments/workshops are the aim to collaborate with working life.
Exam schedules
Examination consists of submitted assignments. Examination spring 2026. All assignments in all course parts needs to be done to get an approved course.
Student workload
The students work 27 hours/cr.
In class: 50hrs
Self study: 85hrs
Total: 135hrs
Content scheduling
More information is given at introduction of each course part and in Moodle
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
The student demonstrates superficial competence and basic understanding of the subject
Assessment criteria, good (3)
The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from own point of view
Assessment criteria, excellent (5)
The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession
Assessment methods and criteria
The course is evaluated based on grades (0-5) for assignments (individual, pair and/or team). The total points of the course determine the final grade.
Assessment criteria, satisfactory (1-2)
The student demonstrates superficial competence and basic understanding of the subject
Assessment criteria, good (3-4)
The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from own point of view
Assessment criteria, excellent (5)
The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession
Qualifications
No prior prerequisites