Basics of Marketing (5 cr)
Code: FEK22AK02-3003
General information
Enrollment
01.12.2022 - 08.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Marika Nygårdas
- Helena Nordström
- Kim Friman
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- is familiar with the basic terms and concepts in marketing
- understands the importance of and can apply a customer-oriented approach in
the company or organisation
- has basic knowledge of and can analyse the consumer’s buying behaviour
- can draw up a simple marketing plan as well as realise it by means of competitive tools in marketing
- can justify the decisions made in the marketing plan
- understands the connection between CSR and the company's marketing
Content
- basics in marketing
- consumer buying behaviour
- customer-oriented approach
- marketing plan
- CSR in marketing
Evaluation scale
H-5
Qualifications
none