Study Guide

Objective

By the end of the course, the student is expected to
• know how photography is used in advertising
• be familiar with different kinds of media and commercial actors
• know the basics of advertising rethoric
• know the basics of marketing
• be familiar with gender perspectives in advertising
• be able to create photography for advertising in the studio and on location

Content

Lectures, littérature studies, discussions and assignments.

Location and time

23.9-15.10.2021

Teaching methods

Lectures, discussions, tutoring, visual and written assignments

Student workload

27 h x 3 credit points

Evaluation scale

H-5

Assessment methods and criteria

Dead line 1: 15.10
Dead line 2: 22.10
Dead line 3: 29.10

Assessment criteria, fail (0)

More than 30% absence from the lectures and/or not finished course assignments by the last deadline.

Assessment criteria, satisfactory (1-2)

Grade 1 (pass)
The student
- participates in the course according to the mandatory attendance requirements
- completes assignments and receives a passing grade
- understand the basic contents of the course of studies

***

Grade 2 (fair)
The student
- participates in the course
- completes assignments in an independent manner
- hands in the required assignments
- understand the contents of the course of studies
- gathers information independently

Assessment criteria, good (3-4)

Grade 3 (good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies
- gathers information independently

***

Grade 4 (very good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies and applies the knowledge in their own work
- gathers information independently and applies the knowledge in their own work

Assessment criteria, excellent (5)

Grade 5 (excellent)
The student
- deltar aktivt i undervisningen
- utför givna uppgifter självständigt och visar prov på eget initiativ
- returnerar givna uppgifter i tid
- understand the contents of the course of studies and applies the knowledge in their own work
- gathers information independently and applies the knowledge in their own work
- demonstrates the development of their own professional identity

Qualifications

No prerequisite.