Study Guide

Objective

The student:
- masters the process and tools to be able to carry out a market analysis in practice
- is able to present the results of a market analysis
- is familiar with basic concepts in statistics and probability theory and masters simple calculations
- can read and extract data from statistics
- knows the basics of discrete and continuous distributions and their practical use
- knows the basics of estimation statistics and concepts such as uncertainty and confidence intervals

Content

- market analysis
- probability theory
- distribution
- estimates and hypothesis testing
- a market analysis project
- presentation and action plan based on the project

Qualifications

Business Mathematics

Assessment criteria, satisfactory (1)

Student:
-has a basic understanding of the market analysis process and can use certain tools, but needs guidance to complete a full analysis.
-can present basic results from a market analysis.
-can use some simple statistical tools and perform basic calculations but lacks the ability to apply these in more complex situations.
-can read and extract data from statistics, but may struggle to interpret and use it correctly in market analysis.
-is familiar with the basic types of distributions but has a limited understanding of their practical application.
-has a basic understanding of statistical estimation and can describe uncertainty and confidence intervals in a rudimentary way.

Assessment criteria, good (3)

Student:
-masters the process and can independently use the necessary tools to conduct a market analysis, but may require some guidance for more advanced aspects.
-can present the results of market analyses in a clear and structured way.
-can perform more complex statistical calculations and has a good understanding of basic statistical concepts.
-can efficiently read and utilize data in market analysis and draw reasonable conclusions from it.
-understands the differences between discrete and continuous distributions and can apply them practically in analysis work.
-has a good understanding of statistical estimations and can accurately interpret uncertainty and confidence intervals.

Assessment criteria, excellent (5)

Student:
-masters the entire process of market analysis and can apply advanced tools and methods to gain in-depth insights into the market.
-can present the results of market analyses in a professional manner, with a clear explanation of methodology and conclusions, and can tailor the presentation for different audiences.
-can use advanced statistical methods and perform complex calculations, with a strong understanding of how these are applied to market data.
-can read, process, and analyze large datasets and use this data effectively.
-has a deep understanding of discrete and continuous distributions.
-can accurately perform and interpret statistical estimations, manage uncertainty and confidence intervals, and use these results effectively.