Study Guide

Objective

Student:
- knows current technology and can use digital channels to reach the target groups in the digital business environment.
- can design his message correctly depending on the channel used.
- knows the basics of how to measure and analyze the effect of communication in digital channels.
- knows how to build digital communication in a profitable way.
- can create networks in a digital environment.

Content

See course plan i Moodle

Qualifications

Basic knowledge in marketing and communication

Assessment criteria, satisfactory (1)

The student has a superficial knowledge. Students know the essentials but the substance itself is limited. The written work submitted is according to the instructions but shows that the analysis itself could still be built on.

Assessment criteria, good (3)

The student can account for the literature, give motivations, analyze and reflect. The written work shows that students master the subject and the area and have familiarized themselves with the issues. Students can translate theory into practice at different levels

Assessment criteria, excellent (5)

Students: shows knowledge, maturity and analysis beyond the ordinary. Students master the whole - even more in detail. The questions are relevant and the written information shows an excellent insight into the problems as well as a certainty where the answers show that students have understood the questions and can come up with suggestions for solutions. Students can make deeper analyzes of the theoretical material and reason at a deeper level.