Data, analysis and automationLaajuus (5 cr)
Code: FEK22ÅFD02
Credits
5 cr
Objective
The student:
- is familiar with the principles of marketing automation and has basic skills in software use
- has basic skills of marketing automation and business intelligence tools
- is familiar with Google Analytics and can apply that in practice within a project
- knows the principles of big data and databases and understands the logic of integrating those
Content
- marketing automation
- business intelligence
- Google Analytics
- big data, data bases
Qualifications
Basics in Marketing