Data, analysis and automationLaajuus (5 cr)
Code: FEK22ÅFD02
Credits
5 op
Objective
The student:
- is familiar with the principles of marketing automation and has basic skills in software use
- has basic skills of marketing automation and business intelligence tools
- is familiar with Google Analytics and can apply that in practice within a project
- knows the principles of big data and databases and understands the logic of integrating those
Content
- marketing automation
- business intelligence
- Google Analytics
- big data, data bases
Qualifications
Basics in Marketing
Enrollment
15.06.2023 - 22.10.2023
Timing
23.10.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Företagsekonomi Vasa 3
- Kristiina Salo
Groups
-
ÖH23FEK-FLEXÖppna YH, Flexibelt till tradenom
-
ÖH22FEK-FLEXÖppna YH, Flexibelt till tradenom
Objective
The student:
- is familiar with the principles of marketing automation and has basic skills in software use
- has basic skills of marketing automation and business intelligence tools
- is familiar with Google Analytics and can apply that in practice within a project
- knows the principles of big data and databases and understands the logic of integrating those
Content
- marketing automation
- business intelligence
- Google Analytics
- big data, data bases
Evaluation scale
H-5
Qualifications
Basics in Marketing