MarketingLaajuus (5 cr)
Code: PRE22MF01
Credits
5 op
Objective
The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law
Content
- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing
Qualifications
Basic Business Economy
Assessment criteria, satisfactory (1)
The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
Assessment criteria, good (3)
The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
Assessment criteria, excellent (5)
The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
Enrollment
15.06.2024 - 19.11.2024
Timing
12.11.2024 - 15.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Technology and Seafaring
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Electrical Engineering and Automation
Teachers
- Niklas Kallenberg
Teacher in charge
Matts Nickull
Groups
-
ÖH23FLEXINGÖppna YH, Flexibelt till Ingenjör
Objective
The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law
Content
- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
Assessment criteria, good (3)
The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
Assessment criteria, excellent (5)
The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
Qualifications
Basic Business Economy
Enrollment
15.06.2024 - 22.09.2024
Timing
02.09.2024 - 22.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Technology and Seafaring
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Niklas Kallenberg
Teacher in charge
Niklas Kallenberg
Groups
-
PRE23D-VIngenjör (YH), produktionsekonomi, 2023 dagstudier
Objective
The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law
Content
- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
Assessment criteria, good (3)
The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
Assessment criteria, excellent (5)
The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
Qualifications
Basic Business Economy
Enrollment
15.06.2023 - 16.09.2023
Timing
04.09.2023 - 13.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Technology and Seafaring
Teaching languages
- Svenska
Teachers
- Niklas Kallenberg
Teacher in charge
Matts Nickull
Groups
-
ÖH22FLEXINGÖppna YH, Flexibelt till Ingenjör
Objective
The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law
Content
- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
Assessment criteria, good (3)
The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
Assessment criteria, excellent (5)
The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
Qualifications
Basic Business Economy
Enrollment
15.06.2023 - 03.09.2023
Timing
28.08.2023 - 17.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Technology and Seafaring
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Niklas Kallenberg
Groups
-
PRE22D-VIngenjör (YH), produktionsekonomi, 2022 dagstudier
Objective
The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law
Content
- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
Assessment criteria, good (3)
The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
Assessment criteria, excellent (5)
The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
Qualifications
Basic Business Economy