Market AnalysisLaajuus (5 cr)
Code: FEKÅ19KM02
Credits
5 op
Objective
The student:
- masters the processes and tools necessary to carry out a market analysis.
- is able to give an oral, written and visual presentation of the results of a market analysis.
- masters the basics of market positioning.
- is able to make decisions based on the results of a market analysis.
Content
Further details will be published in the actual yearly course plan. The course may change yearly.
Qualifications
Customer relation management
Assessment criteria, satisfactory (1)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, good (3)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, excellent (5)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, approved/failed
Further details will be published in the actual yearly course plan. The course may change yearly.
Materials
Further details will be published in the actual yearly course plan. The course may change yearly.
Further information
Further details will be published in the actual yearly course plan. The course may change yearly.
Enrollment
01.12.2022 - 01.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Timo Kerke
- Maria Westerlund
- Rolf Gammals
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The student:
- masters the processes and tools necessary to carry out a market analysis.
- is able to give an oral, written and visual presentation of the results of a market analysis.
- masters the basics of market positioning.
- is able to make decisions based on the results of a market analysis.
Content
Further details will be published in the actual yearly course plan. The course may change yearly.
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, good (3)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, excellent (5)
Further details will be published in the actual yearly course plan. The course may change yearly.
Assessment criteria, approved/failed
Further details will be published in the actual yearly course plan. The course may change yearly.
Qualifications
Customer relation management
Further information
Further details will be published in the actual yearly course plan. The course may change yearly.