Study Guide

Objective

The Student:
- understands the context of going global through different market entry modes.
- is familiar with the process of internationalization.
- knows how to consider cultural aspects of going global.
- manages the creation of an internationalization plan for a company.

Content

See course plan for more information

Location and time

8.1-26.4.2024

Materials

TBA

Teaching methods

contact lessons, once a week Jan-Febr
project work, March-April

Employer connections

guest lecture
project work

Exam schedules

book reflection per 28/February
project report by 5/May

International connections

Exchange students participate
Exchange guest lecture

Student workload

1/3 theory incl. book reflection
1/3 project work
1/3 exercises

Content scheduling

TBA

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

0-5

Assessment criteria, fail (0)

TBA

Assessment criteria, satisfactory (1-2)

TBA

Assessment criteria, good (3-4)

TBA

Assessment criteria, excellent (5)

TBA

Qualifications

See course plan for more information

Further information

See course plan for more information

Objective

The Student:
- understands the context of going global through different market entry modes.
- is familiar with the process of internationalization.
- knows how to consider cultural aspects of going global.
- manages the creation of an internationalization plan for a company.

Content

See course plan for more information

Location and time

January-April 2023
HG-7

Materials

TBA

Teaching methods

Resource sessions Jan-Febr
Literature studies
Project "Go global"

Employer connections

Project "Go Global" in co-operation with a company

Exam schedules

April 2023

International connections

The course is conducted in English; international students participate

Student workload

1/3 resource sessions (F2F); 1/3 literature studies; 1/3 project

Content scheduling

TBA

Further information

The course is conducted in English

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

See course plan for more information

Assessment criteria, good (3)

See course plan for more information

Assessment criteria, excellent (5)

See course plan for more information

Assessment criteria, approved/failed

See course plan for more information

Assessment methods and criteria

1/3 resource sessions; 1/3 literature studies; 1/3 project

Assessment criteria, fail (0)

no accomplishment

Assessment criteria, satisfactory (1-2)

week accomplishment

Assessment criteria, good (3-4)

good accomplishment

Assessment criteria, excellent (5)

excellent accomplishment

Qualifications

See course plan for more information

Further information

See course plan for more information