Key Account Management & Customer ExcellenceLaajuus (5 cr)
Code: FEK23ÅAD03
Credits
5 op
Objective
The student:
- is familiar with the key principles of KAM
- understands the principles of developing and building strong relationships and loyalty between companies
- recognizes the potential and benefits of nurturing the existing customer base
- can identify methods and approaches for upselling and cross-selling
Content
- B-2-B
- key principles of KAM
- upselling and cross-selling
Qualifications
Customer Relation Management
Enrollment
02.12.2024 - 09.01.2025
Timing
07.01.2025 - 27.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kim Friman
Teacher in charge
Maria Westerlund
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- is familiar with the key principles of KAM
- understands the principles of developing and building strong relationships and loyalty between companies
- recognizes the potential and benefits of nurturing the existing customer base
- can identify methods and approaches for upselling and cross-selling
Content
- B-2-B
- key principles of KAM
- upselling and cross-selling
Evaluation scale
H-5
Qualifications
Customer Relation Management