Customer Relationship ManagementLaajuus (5 cr)
Code: FEK23ÅOL02
Credits
5 op
Objective
The Student:
- knows how to apply models and processes for developing customer relationships and a customer-centred value proposition
- can analyse and develop customer profitability
- can utilise the sales process, channels and information systems such as CRM systems
- understands lead generation and how to convert them into repeat customers
- knows the basics of loyalty management and building a loyalty programme
- realizes the meaning of risk analysis in the customer management process
Content
- the sales process and tools for B2B and B2C marketing, such as the customer journey and personas
- strategic customer management and relationship marketing
- use of software
- lead generation, loyalty management and key customers
- risk analysis
Qualifications
Basics of Marketing
Enrollment
15.06.2024 - 01.09.2024
Timing
02.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Niklas Sundström
- Annemari Andrésen
- Håkan Sourander
Groups
-
FEK23D-ÅTradenom (YH), h23, dagstudier, Åbo
Objective
The Student:
- knows how to apply models and processes for developing customer relationships and a customer-centred value proposition
- can analyse and develop customer profitability
- can utilise the sales process, channels and information systems such as CRM systems
- understands lead generation and how to convert them into repeat customers
- knows the basics of loyalty management and building a loyalty programme
- realizes the meaning of risk analysis in the customer management process
Content
- the sales process and tools for B2B and B2C marketing, such as the customer journey and personas
- strategic customer management and relationship marketing
- use of software
- lead generation, loyalty management and key customers
- risk analysis
Evaluation scale
H-5
Qualifications
Basics of Marketing
Enrollment
15.06.2023 - 10.09.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Marika Nygårdas
- Helena Nordström
- Kim Friman
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The Student:
- knows how to apply models and processes for developing customer relationships and a customer-centred value proposition
- can analyse and develop customer profitability
- can utilise the sales process, channels and information systems such as CRM systems
- understands lead generation and how to convert them into repeat customers
- knows the basics of loyalty management and building a loyalty programme
- realizes the meaning of risk analysis in the customer management process
Content
- the sales process and tools for B2B and B2C marketing, such as the customer journey and personas
- strategic customer management and relationship marketing
- use of software
- lead generation, loyalty management and key customers
- risk analysis
Evaluation scale
H-5
Qualifications
Basics of Marketing