Media and advertising 1Laajuus (3 cr)
Code: FO16MR01
Credits
3 op
Objective
By the end of the course, the student is expected to
• know how photography is used in advertising
• be familiar with different kinds of media and commercial actors
• know the basics of advertising rethoric
• know the basics of marketing
• be familiar with gender perspectives in advertising
• be able to create photography for advertising in the studio and on location
Content
Lectures, littérature studies, discussions and assignments.
Qualifications
No prerequisite.