Study Guide

Objective

Students
-have basic knowledge of marketing in the consumer and industrial market
-know consumer behavior and processes of buying
-can plan and implement the marketing of an organization and understand the importance of different medias in the marketing process

Content

Marketing's basic concept, customer buying behavior, customer-oriented approach and marketing plan

Qualifications

None

Assessment criteria, satisfactory (1)

The student can recognize and understand the essential theories, principles and methods regarding: marketing in the consumer and industrial market, consumer behavior and processes of buying
The student can plan and implement the marketing of an organization and understand the importance of different medias in the marketing process

Assessment criteria, good (3)

The student can utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based regarding: marketing in the consumer and industrial market, consumer behavior and processes of buying
The student has good ability to plan and implement the marketing of an organization and understand the importance of different medias in the marketing process

Assessment criteria, excellent (5)

The student can utilize theories, concepts and methods consistently in various situations regarding: marketing in the consumer and industrial market, consumer behavior and processes of buying
The student has very good ability to plan and implement the marketing of an organization and understand the importance of different medias in the marketing process

Assessment criteria, approved/failed

Fail: The criteria for grade 1-2 are not met.

Materials

See current implementation FEV18AF01