Strategic Account ManagementLaajuus (3 cr)
Code: PRE22MF04
Credits
3 op
Objective
Understand the importance of Key Account Mangement.
Get an understanding of the analytical possibilities that exists to get strategic important information from ERP systems.
Get improved analytical strategic skills.
Content
Strategy from different angels.
Qualifications
Basic Business Economy,
Marketing,
Cost and Benefit Analysis,
Advanced Cost and Benefit Analysis,
Accounting
Assessment criteria, satisfactory (1)
The student shows flaws in her strategic thinking and has a narrow mindset and is inconsistent.
Assessment criteria, good (3)
The student shows signs of a clear strategic thinking process and can see different option and is systematic.
Assessment criteria, excellent (5)
The student shows a clear strategic thinking process sees different options and options that are not evident.
Materials
Accessible in Moodle, Case text and lecture materials