Studieguide

Studieperiodens (kursens) lärandemål

Business Communication 10 cr
Objective of the course is to provide students with an understanding of the role of communication in process of directing and controlling people in an organization as well as the knowledge of digital marketing, integrating marketing communication in an organization.

Studieperiodens (kursens) innehåll

Content:
Theories of communication, digital marketing and integrated marketing communication in international perspective.

Förkunskapskrav

No prerequisites

Bedömningskriterier, tillräcklig (1)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.


Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Bedömningskriterier, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.

Bedömningskriterier, berömliga (5)

Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks

Läromaterial

Literature:
To be informed later or please have a look at the course implementation

Mer information

Language of the course: English